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BRANDING

Categorization of the destination and branding plan for promotion of cultural tourism in the digital era.

Learning assessment

  • What is a brand? And why should you focus on building a brand.
  • Basic steps in building your brand.
    • Logo
    • Typography
    • Color
    • Style
    • Use of images and illustrations
  • Be your brand – how to be a consistent brand and make a branding plan
  • Introduction to the use of photography and film
  • Target group/personas in cultural tourism
  • Definitions – Glossary

Course Content

1.0 Introduction
1.1 Logo
1.2 Typography
1.3 Color
1.4 Style / storytelling
1.5 Use of images and illustrations
1.6 Marketing
Photography
Branding – Quiz