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Categorization of the destination and branding plan for promotion of cultural tourism in the digital era.

Learning assessment

  • What is a brand? And why should you focus on building a brand.
  • Basic steps in building your brand.
    • Logo
    • Typography
    • Color
    • Style
    • Use of images and illustrations
  • Be your brand – how to be a consistent brand and make a branding plan
  • Introduction to the use of photography and film
  • Target group/personas in cultural tourism
  • Definitions – Glossary