Glossary

Social Media module

1. Social media definition:

The definition of «Social Media” refers to the platforms that are focused on communication, community-based input, engagement, content sharing, and collaboration. In other words, Social Media refers to the ways through which individuals connect in virtual communities and networks by creating, sharing information and ideas.

2. Instagram definition:

Instagram is a free online photo-sharing social media platform that enables users to edit and post images and brief videos. Each post can have a caption added by the user, and the hashtags and location-based geotags can be used to index the post and make it searchable by other users (Holak, McLaughlin, 2017).

3. Facebook definition:

Facebook is an online platform that provides free profiles to its users, enabling them to establish connections with friends, coworkers, and even unfamiliar individuals. It offers the ability to share various forms of media such as photos, music, videos, and articles, along with personal thoughts and viewpoints, without any restrictions on the number of people they can reach (Webwise, N.d).

4. Digital content definition:

The term “digital content for social media” encompasses all forms of multimedia content specifically designed for sharing on social media platforms. This includes photos, videos, graphics, animations, and more. Such materials are typically created with the intention of reflecting the perspectives of both the creators and the target audience. Digital content for social media serves various purposes, including entertainment, self-expression, and advertising, among others.

5. Canva definition:

Canva is a multinational graphic design platform based in Australia, utilized for crafting social media graphics and presentations. It offers a user-friendly and inclusive platform that enables individuals to generate professional-grade designs without requiring advanced design expertise. By utilizing its drag-and-drop interface and an extensive collection of templates, fonts, images, and other design components, Canva simplifies the process of creating visually captivating graphics for individuals of all skill levels.

6. Social media reputation management:

The process of managing a company’s social media reputation, making strategies to keep an eye on the social media sites it utilizes, sharing relevant social media material, and interacting with online reviews from consumers is referred as Social Media Reputation Management (Lee, 2021).

7. Android phones definition:

Android smartphones are categorized as such because they offer much more functionality beyond basic calling and texting capabilities. Thanks to the Android operating system, these phones enable users to install a diverse range of applications, effectively transforming the device into a compact computer-like device (Ahmad, 2022).

8. Ios smartphone definition:

An iOS smartphone or commonly known as the iPhone, manufactured by Apple, is a smartphone that integrates multiple functions, including a computer, iPod, digital camera, and cellular phone, into a single device featuring a touchscreen interface. Operating on the iOS operating system, the iPhone offers a comprehensive user experience.

9. Facebook Meta Suite definition:

Meta Business Suite is a comprehensive platform that consolidates all your marketing and advertising endeavors on Facebook and Instagram into a unified hub. It provides a range of tools designed to enhance customer engagement across various applications and drive improved business outcomes. In essence, Meta Business Suite serves as a centralized solution for managing and optimizing your marketing efforts on these social media platforms.

10. Instagram ads manager definition:

Instagram ad manager is an advanced and inclusive tool that offers comprehensive capabilities for creating advertisements not only on Instagram but also on Facebook and other platforms.

11. Two factor authentication definition:

Two-factor authentication (2FA) is a security measure for identity and access management that necessitates the use of two distinct forms of identification to gain access to resources and data.

12. Instagram carousel definition:

An Instagram carousel refers to a post that includes multiple photos or videos.

13. Sponsored posts/ads definition:

Sponsored ads are promotional messages that focus on particular keywords or search terms. Rather than creating an ad specifically for a brand and paying for its placement on a website, sponsored ads effortlessly blend into the retail media environment where they are displayed (Moloco, 2021).

14. Millennials definition:

Millennials, also referred to as Generation Y or Gen Y, constitute the age group succeeding Generation X and coming before Generation Z. Experts and mainstream media commonly consider individuals born from the early 1980s to the early 2000s as belonging to this generation, with birth years spanning from 1981 to 1996.

15. Generation Z - Gen Z definition:

Generation Z, often abbreviated as Gen Z or playfully called zoomers, is the generational group following Millennials and coming before Generation Alpha. Researchers and mainstream media commonly identify the mid-to-late 1990s as the starting birth years and the early 2010s as the ending birth years for this cohort. The majority of Generation Z individuals are the offspring of Generation X or younger Baby Boomers. Moreover, the older members of Generation Z may also be parents to the younger members of Generation Alpha.

Product development module

1. Corporate Social Responsibility (CSR):

A business approach that aims to contribute positively to society by considering the impact of its actions on various stakeholders, including employees, customers, communities, and the environment.

2. Cross-cultural:

The consideration of cultural differences, norms, and values that exist between different regions, particularly between rural and urban areas. It involves adapting products and services to suit the specific cultural context of the target market.

3. Demographic Segmentation:

Type of market segmentation that categorizes customers based on demographic factors such as age, gender, income, education, and occupation.

4. Diversification:

in this context it refers to the strategy of creating a variety of products or services to cater to different customer needs and preferences. It involves expanding the range of offerings to reduce reliance on a single product or market segment and to spread business risks.

5. Immersive:

When referring to cultural experiences or accommodation, it means providing a deeply engaging and authentic experience that fully involves visitors in the local culture. Immersive experiences aim to create a sense of connection and understanding with the cultural elements of a destination, allowing visitors to fully immerse themselves in the local traditions, customs, and practices.

6. Indicators:

Measurable parameters used to assess and evaluate progress or performance in various areas, such as sustainability, social impact, or economic growth.

7. Local Economy:

Refers to the economic activities and transactions that occur within a specific geographic region or community, focusing on supporting local businesses and resources.

8. Metrics:

Quantitative measurements or data points used to assess the performance, effectiveness, or success of a particular activity or strategy. In the context of tourism marketing, metrics can include data related to website traffic, social media engagement, customer satisfaction, repeat visits, positive reviews, and other relevant indicators.

9. Profit-driven:

Having a primary focus on generating financial gains and maximizing revenue from the sale of products or services. A profit-driven approach prioritizes strategies and features that enhance market appeal, competitiveness, and profitability.

10. Promotion:

The act of raising awareness and advocating for a product, service, or cause to increase its visibility and encourage engagement or adoption.

11. Resonates:

To evoke a strong or sympathetic response or feeling in someone. In the context of marketing, a messaging strategy that resonates with the target audience is one that deeply connects with them and elicits a positive reaction.

12. Social impact:

The effect that a product, service, or business has on society, communities, or specific target groups beyond its financial performance. It relates to how a product can create positive changes, solve social issues, and contribute to the well-being of people and the environment.

13. Social Impact Assessment:

A systematic evaluation process used to measure the social consequences of a project, policy, or business activity, with the goal of understanding and improving its overall societal effects.

14. Sustainability:

The practice of meeting current needs and demands without compromising the ability of future generations to meet their own needs, considering the environmental, social, and economic dimensions.

15. Sustainability Plan:

A strategic and comprehensive document outlining the goals, targets, and actions an organization or community will undertake to promote sustainable practices and address environmental and social challenges.

Branding Module

Brand: A brand is a product, service or concepts so that it can be easily communicated and usually marketed.

Logo: are images, texts, shapes or a combination that depict the name and purpose of a business.

Icon: Icons are graphical symbols or pictograms used to represent various concepts, actions, or objects.

Font: The word font refers to a set of printable or displayable typography or text characters in a specific style and size. Font styles are used in both print and digital text.

Formatting: Formatting refers to the process of styling and organizing text or data in a way that makes it more readable, attractive, and easier to understand.

Typography: is the art of arranging letters and text in a way that makes the copy legible, clear and visually appealing to the reader.

Focus: center of attention.

Close-ups: photos up close

Angle: in this video; angle of camera towards what is beeing photographed.

Target group: What type of customers or group of personas that you wish to reach.

Personas: is an archetype of a user that helps designers and developers empathize by understanding their users business and personal contexts.