Branding

BRANDING

Categorization of the destination and branding plan for promotion of cultural tourism in the digital era.

Learning assessment

• What is a brand? And why should you focus on building a brand.
• Basic steps in building your brand.
  • Logo
  • Typography
  • Color
  • Style
  • Use of images and illustrations
• Be your brand – how to be a consistent brand and make a branding plan
• Introduction to the use of photography and film
• Target group/personas in cultural tourism
• Definitions – Glossary