BRANDING
Categorization of the destination and branding plan for promotion of cultural tourism in the digital era.
Learning assessment
- What is a brand? And why should you focus on building a brand.
- Basic steps in building your brand.
- Logo
- Typography
- Color
- Style
- Use of images and illustrations
- Be your brand – how to be a consistent brand and make a branding plan
- Introduction to the use of photography and film
- Target group/personas in cultural tourism
- Definitions – Glossary
